
Let’s tell new stories.
About Craig Maier, PhD, PCC
I’m a writer, teacher, and coach working at the intersection of communication, community, and healing.
For over 25 years, I’ve helped leaders, organizations, and everyday people navigate life in a world that feels increasingly anxious, polarized, and complex.
I believe communication is more than a skill. Communication is a loving struggle at the edges of what we can’t yet see—an invitation to listen with our minds, bodies, and hearts. When we meet that struggle with presence and compassion, we begin to write new, more human stories about who we are and how we belong to each other.
My work draws from trauma-informed coaching, body-based practices, and decades of experience in nonprofit leadership and higher education. I hold certifications in certifications in coaching and trauma care, and my research has focused on relational ethics, community resilience, and transformational leadership.
This project is a continuation of that work—and an offering of hope.
Selected articles
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Light and shadows: Appreciative inquiry, communication ethics literacy, and the opioid epidemic
How might focusing on “goods” instead of “bads” help systems in crisis?
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Dwelling in Mary’s smile: Pope Francis’s culture of encounter and the skandala of our times
What can we respond as leaders when everything is tied up in knots?
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From “wicked crisis” to responsive witness: Jean-Luc Marion and the American Roman Catholic sexual-abuse scandal
What happens when everything we do makes things worse?
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Education for the love of the world: Hannah Arendt’s philosophy of education and communication studies
How do we teach when everything seems hopeless?
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“Let me walk with you”: Communicative coaching and communication administration at the crossroads
How might coaching change the game in academia?
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Beyond branding: Van Riel and Fombrun’s corporate communication theory in the human services sector
What does your brand look like if you’ve lost sight of your identity?
Many leaders I coach are struggling with their “why.” In their burnout, they’re contending with one of what psychiatrist Irvin Yalom sees as our four basic fears: meaninglessness.
If the leaders I coach are going to avoid burnout, they need to befriend the fears that lead them to get in their own way. Psychiatrist Irvin Yalom observes that some of our deepest fears don’t sound like fears at all. Take the way we might fear our freedom.
The leaders I coach know emotional intelligence is vital for leading sustainably. Though there are many ways of assessing our emotional intelligence, a simple way is just making a list of the emotions you can both name and experience.
The workplaces that are burning the leaders I coach out all have one thing in common: a culture of fear—fears of things that cut to the core of who we are. Psychiatrist Irvin Yalom names four core fears. The first is isolation.
Leading sustainably means prioritizing our self-care. The leaders I coach often see self-care in terms of taking time off, getting exercise, and scheduling spa days. Therapist Deb Dana says we also need to be looking for what she calls “glimmers.”
The comic book hero “Green Lantern” has a unique ring with spectacular powers limited by his own will. Many of the leaders I coach assume their lives work the same way. But this “Green Lantern theory” of life is a recipe for burnout.
Today is Thanksgiving in the United States. Traveling, cooking, hosting, and navigating the conflicts around the table are so stressful. We’re trying so hard. What if we followed therapist Aundi Kolber’s advice and tried softer?
In “Strong Like Water,” therapist Aundi Kolber writes that white-knuckling our way through life’s challenges is profoundly toxic for us and the people we serve. The leaders I coach deserve a different type of strength—what she calls “integrated strength.”
The leaders I coach all want to be strong. But what type of strong do we want to be? Therapist Aundi Kolber says there are actually three types of strength. If we’re going to avoid burnout, we need to understand all three.
Every day, the leaders I coach have hard conversations—some more so than others. In these moments, therapist Aundi Kolber says distinguishing discomfort from harm is vital for avoiding burnout in themselves and others.
Many of the leaders I coach believe being a good leader starts with what they know, what they can do, or what experiences they have. But healthy leadership starts much deeper. It starts with feeling safe.
When we’re burned out, we might hear from others (or ourselves) that we just need to draw better boundaries. That’s good advice. But some of the leaders I coach need to do something else first.
Growing up, many of us learned to overrule our bodies. That “no pain, no gain” sentiment primes us for burn out. Many of the leaders I coach have to learn to listen to their bodies, maybe for the first time.
Some of the leaders I coach think their burnout just affects them. That’s understandable. When we’re miserable, we focus on our own frustration first. Yet, burnout and the emotions around it are contagious.
To manage stress and burnout well, the leaders I coach need to know when they’re in their windows of tolerance and when they’re out of them. But they also need to know what pushes them out of their windows—and how to get back in.
Knowing our windows of tolerance can help us navigate our stress and burnout. Coach Jerry Colonna’s simple “red-green-yellow” tool helps the leaders I coach apply this concept in their everyday lives.